The idea. Outside: an honest kraft crate, the line's signature in one bold colour + black — the Gen 5 leaf as a black-ink botanical with the green LIVE lockup; the candy-stripe corner in red with the "candy" script standing tall, as it does on the ten-pack. The tape is the line's colour band (green / red, as Rob called it) with the brand's own marks repeating. Open the lid and the inside is the sleeve world at box scale — black flood, the leaf in colour or the green stripe corner, and every strain / flavor in its own colour. The five sleeves stand upright, so the lid is the big surface a buyer actually sees on opening.
What is real here. LIVE letters, leaf and drop are the brand's native vector (pulled from canna.live). The "candy" script is a trace off Rob's cleaned photo — good for this comp, to be swapped for the brand's file before plates. Box geometry is a standard roll-end tuck-front mailer at Rob's inside dimensions; the art re-flows onto the vendor's template when it arrives. Sleeves in the open view are Rob's own photos, for scale only.
Regular · Gen 5 distillate
Kraft + black + LIVE green. The lid is the Gen 5 leaf as a black-ink botanical (one ink, prints on any process) beside the green lockup and the case facts; the tape is green with the white LIVE lockup and the orange drop repeating. Inside: black, the leaf in full colour, the 10 strains in their colours.
Tape · 3 in wide · 6 in repeat green ground · white lockup · orange drop (drop can go white for a 2-colour run)
Outside kraft board, printed
Inside black flood
Candy · Gen 1
Kraft + candy red + black, green only in the LIVE lockup. The lid takes the ten-pack's own move — the script standing tall with LIVE beside it — and the sleeve's stripe corner in red. The tape is red with the white script, the double candy stripe and a small LIVE. Inside: the sleeve front at box scale — green corner, gradient script, the 10 flavors in their colours, and ten drops on the floor under the sleeves.
Tape · 3 in wide · 6 in repeat red ground · white script + stripes (2 colours)
Outside kraft board, printed
Inside black flood
Questions before plates (nothing here was invented — these are the things only Rob / the brand can settle):
- Wording: "GEN 5" for Regular (from the file names) and "GEN 1" for Candy (from Rob's concept picture) — confirm both, or drop the GEN line.
- Count line: "5 SLEEVES · 500 × 1.0 ml CARTRIDGES" assumes 10 ten-packs per sleeve (as photographed). Confirm, or it becomes "5 SLEEVES" only.
- Print process: the colours assume white ink under the green/red/orange on kraft (digital or flexo + white). Without white they print muted — say so and the comp gets re-proofed that way. Tape assumes 2–3 colour flexo (green + white + orange / red + white).
- Compliance: a B2B case usually carries no consumer warning symbol — if Maine wants one on the shipper, send the file and the spot.
- Files needed from the brand: the "candy" script vector, the square emblems (LIVE DISTILLATE / LIVE CANDY CO.), and the real strain/flavor accent colours if they exist as swatches.
Build notes
Palette as printed on the sleeves: LIVE green #52B62F · drip orange #F87D01 · rich black · candy red #FF3B2E → #FF6A2B · kraft = bare board.
Geometry: inside 13 × 11 × 3.25 in, E-flute (1.6 mm) assumed; tape 3 in wide centred on the 13 in length, over the lid from the back wall to the front flap; 6 in repeat. Panels are authored at exact mm with 3 mm bleed and re-flow onto the vendor template. Type: LIVE letters = the brand's own outlines; supporting copy in Jost (a geometric sans matched to them).
Provisional panel map (not a cutting die): dieline-provisional.svg
Brand assets zip (SVG · cut-outs · palette · README) Comp flats + tape + panel map (PNG/SVG)